Blog
Meaning, Metrics & Why Marketing Matters
Marketing is often misunderstood as a business tool. Many see it as a costly expense—the icing on the cake, rather than the cake itself. But in reality, marketing is essential for the success of any business. It is the lifeline...
New 2023 ProCFO Partners Survey Notes Florida CEOs Rank Staffing and Supply Chain Issues Ahead of Economy
Florida CEOs Concerned About the Economy, But Say Staffing and Supply Chain Bigger Issues What’s keeping Florida CEOs up at night? According to a recent survey by ProCFO Partners of 45 of its CFOs, economic uncertainty remains an ongoing concern,...
Becoming a ProCFO: Sounds Like Success
Tom McNiff dreamed of a place in the music industry - and found one in finance. As a CFO for a record company, Tom’s worked with some of the most famous names in the industry. He has also worked with...
South Florida In Business: Position, Perspective and ProCFO Partners
South Florida is often referred to as the gateway to the Caribbean and Latin America. Generally consisting of Palm Beach, Broward and Dade Counties, and extending in the Florida Keys and the west coast of Florida, it's home to a...
Navigating the Healthcare Maze: Business Essentials & Preparing for the Future
Navigating the healthcare maze can be a daunting task, especially for business owners and executives. Healthcare insurance, like the healthcare industry, is complex and often confusing. With the ever-evolving healthcare system and the pervasive influence of technology, it can be...
Creating Your Finance Team: The Players and Their Functions
As a business executive, you understand the importance of having the right team in place for success. When it comes to your finance team, it’s critical to have the right players in the right roles. Think of your team as...
Reflect, Readjust, Reimagine: Looking at Last Year to Create Your Next Year
As the new year approaches, it's natural to look back at the past year and reflect on what worked and what didn't. This exercise is particularly important for business executives as it can help you identify areas for improvement and...
Raising Capital For Your Business: Advice & Insights to Help You Grow
Raising capital is a critical part of running a successful business. It can also be one of the biggest challenges that companies face. This is why it’s essential to understand when it’s time to raise capital, what common obstacles and...
Peer Groups, Mentors & Coaches: How Stronger Connections Create Better Leaders
Mentorship, coaching, and peer groups are crucial resources for professional growth and development. These support systems provide valuable guidance, support, and accountability that can help people navigate leadership challenges and succeed in their careers. In this article, we'll be sharing...
Building Your Vision of Success: Focusing on the 5 C's
The CEO of the Ford Motor Company, Jim Farley, declared that Ford’s future is not based on selling cars but on selling a continuous stream of services, from hands-free driving technology to updated touchscreen infotainment apps. Ford success not based on selling cars –...
Owning Outcomes: How Leaders Can Instill Better Performance Metrics
Setting goals is essential for any organization, but getting everyone on the same page can take time and effort. This article will discuss how to set directional goals that will create organizational alignment and focus. We'll explore the importance of...
Starting Strong in 2023: What to do Now and Next
This article discusses the importance of the right goals and strategies for your organization, measured against the best targets. Many companies set goals that could be more focused or clear or energize the people responsible for executing them. Learn what...
