Blog
Understanding Your Customer: Insights to Actions
Customer relationships and the customer experience are, increasingly, the focus for active engagement as a driver for business growth. Central to this change is something we all know and love: customer data. It's a powerful tool that can help businesses...
Financial Management During Economic Uncertainty
Economic uncertainty is a reality that every company must face from time to time. Inflation, interest rate hikes, and bank failures can cause economic downturns and lead to tightening of the credit market. Therefore, companies must proactively protect their current...
ChatGPT, AI & the CFO: Now & Next
As Artificial Intelligence (AI) and Machine Learning (ML) continue to shape the business landscape, CFOs are being charged with understanding the opportunities and concerns these technologies offer. In particular, ChatGPT, a natural language processing tool, has the potential to revolutionize...
Banks, Business & You: Proactive Strategies on Protecting Your Business
One of the most important facets of running any business is its financial health. After all, without a secure financial footing, it can be difficult to keep a business afloat much less move forward. Financial health requires partnerships for the...
Business Velocity: Creating Momentum and Agility
Business velocity is a term used to describe the pace at which businesses are able to create, execute, and iterate on strategies. It’s a conceptual measure of the momentum and agility of a business, and is a critical factor in...
Becoming a ProCFO Navigating Environments & Discovering Opportunities
Mike Durney has a wealth of C-suite having served in public accounting, as CFO, Controller and CEO. He’s stood at the helm through bankruptcy, acquisition and divestiture, of companies ranging from media to entertainment to technology. With decades of experience,...
Meaning, Metrics & Why Marketing Matters
Marketing is often misunderstood as a business tool. Many see it as a costly expense—the icing on the cake, rather than the cake itself. But in reality, marketing is essential for the success of any business. It is the lifeline...
New 2023 ProCFO Partners Survey Notes Florida CEOs Rank Staffing and Supply Chain Issues Ahead of Economy
Florida CEOs Concerned About the Economy, But Say Staffing and Supply Chain Bigger Issues What’s keeping Florida CEOs up at night? According to a recent survey by ProCFO Partners of 45 of its CFOs, economic uncertainty remains an ongoing concern,...
Becoming a ProCFO: Sounds Like Success
Tom McNiff dreamed of a place in the music industry - and found one in finance. As a CFO for a record company, Tom’s worked with some of the most famous names in the industry. He has also worked with...
South Florida In Business: Position, Perspective and ProCFO Partners
South Florida is often referred to as the gateway to the Caribbean and Latin America. Generally consisting of Palm Beach, Broward and Dade Counties, and extending in the Florida Keys and the west coast of Florida, it's home to a...
Navigating the Healthcare Maze: Business Essentials & Preparing for the Future
Navigating the healthcare maze can be a daunting task, especially for business owners and executives. Healthcare insurance, like the healthcare industry, is complex and often confusing. With the ever-evolving healthcare system and the pervasive influence of technology, it can be...
