Business Runs on Cash Not Profit: Calibrating for Cash Flow

Many business leaders look at their profit and loss and lament, “Why are profits going up but cash balance is going down?” A key reason: Not enough focus and emphasis on understanding and improving cash flow. A cash flow statement can show you all the nuances and context of what’s happening in real time with a business. In this episode of Create the Next, Tony Spina of ProCFO Partners shares how businesses run on cash, not on profits. Learn to avoid some common mistakes and how improved reporting, insight, and professional guidance can help you improve your day to day cash management.