How Lindberg & Ripple Transformed Their Business with ProCFO Partners

Feb 26, 2025

In this guest blog, COO Nancy Shepard shares Lindberg & Ripple‘s journey of transformation and how partnering with ProCFO Partners—specifically with CFO Charu Bahl—helped them streamline processes, enhance cost efficiency, and build a strong financial foundation. Discover how strategic financial leadership can redefine success and set the stage for sustainable growth.

Transforming Our Financial Future

At Lindberg & Ripple, we have been committed to providing exceptional financial advice and solutions for over 40 years. 

Founded by Chuck Lindberg and Ezra Ripple, our firm has always thrived on specialized expertise and a steadfast commitment to our clients’ needs. Generational leadership and enduring client relationships define our legacy. As we continue to grow, we are adapting to evolving financial landscapes while staying true to our core values: client focus, passion, and accountability. 

Facing Challenges in a Time of Growth

As our firm expanded, we faced several challenges that began to impact our profitability and operational efficiency. Our COO was managing both operational and financial responsibilities, which left limited capacity for the strategic oversight we needed to scale effectively. 

We also encountered other hurdles: 

• Rising vendor costs, particularly for health benefits, were straining our bottom line. 

• Manual accounting workflows were causing inefficiencies and delaying financial reporting. 

• The absence of formal budgeting processes made it difficult to align our resources with our growth objectives. 

Recognizing these obstacles, we partnered with ProCFO Partners for guidance in creating a more structured and strategic financial approach. 

Achieving Key Outcomes

With the support of Charu Bahl, our CFO from ProCFO Partners, we achieved several transformative results: 

• Cost Savings: By reassessing our vendor relationships, we reduced health benefit costs by 40% while improving employee satisfaction with enhanced service. 

• Efficiency Gains: Transitioning from manual accounting processes to a streamlined solution shortened our reporting timelines from 60 days to just 20. 

• Strategic Budgeting: We developed a foundational budget process, setting clear objectives for 2025 and beyond. 

• Stability in Benefits: We secured fixed health benefit rates through 2026, ensuring predictable costs in a fluctuating market. 

Looking Ahead

With a stronger operational foundation in place, we are positioned for continued growth. Our focus is now on strategic expansion, including exploring new clients, geographic expansion and joint ventures. ProCFO Partners remains an invaluable partner, supporting us with due diligence and financial modeling to ensure we scale thoughtfully and effectively. 

Our Experience with ProCFO Partners

Working with Charu Bahl was a game-changer for us. Her approach was highly collaborative—she acted as a true partner to our leadership team, offering clarity and actionable solutions to the challenges we faced. 

From reducing vendor costs to implementing streamlined processes and introducing formal budgeting, Charu helped us build a financial foundation that aligns with our vision. Thanks to her expertise and guidance, we’re confident in our ability to navigate the future while staying true to the values that have always guided us. 

We are excited for what is ahead and grateful to have ProCFO Partners by our side as we continue to grow and serve our clients with excellence.