The Essentials to Growing the Top Line

Growing the top line of your business is a matter of succeeding with external strategies or internal strategies. Whether you decide to acquire a company or grow your customer base with aggressive sales strategies, whatever you’re doing has to fit within the framework of what your company is already doing, what their mission is, and how it can succeed. In this week’s episode Pat Cory Arcadipane talks us through the essentials of growing your top line, including the significant financial analysis required and how the CFO has to lead with a broad skillset and expertise.