Redefining Reporting: Measuring What Matters In Your Business And Understanding Why

Many companies are measuring the wrong things, or measuring incompletely. Income statements, revenue reports, and profit and loss statements are only valuable if you have the context to understand why they’re valuable, which means knowing what’s driving the numbers in ways that aren’t as obviously seen. In this episode Mike Durney of ProCFO Partners talks us through what your reporting should look like, what key questions you should ask about what you’re measuring, and how your CFO sits at the nexus of all the information flow, prepared to distill it all into meaningful guidance.