Point of View: Meaning in Metrics

Feb 14, 2022 ProCFO Partners Meaning in Metrics Podcast Brian Raphael

For many small businesses, the financial reporting required isn’t all that sophisticated. A few key measurements can help you understand your basic financial health. On the other hand, a lot of reporting is done with a laser focus on detailing the metrics – but lack insights on their meaning.

In today’s episode Managing Director Brian Raphael talks candidly about how many financial leaders get it wrong when it comes to reporting, and presents sound insights and advice on what business leaders and executives in small businesses should consider in their financial reports. Most importantly, Brian shares why it’s critical to have a financial partner with vision and a point of view, who can tell you what the numbers mean to your business and how to consider reporting and measurement more strategically.

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