Planning for Profitability: Building a Culture of Competence

A lot of business leaders either treat profitability like it’s somehow inevitable – if we sell this much or limit expenses to that much, we’ll be profitable. Others are surprised to become profitable, as if it’s an accident. The reality is that every day companies are fighting an economic reality that expenses rise to meet income. Profitability comes from creating a culture, where budgeting, planning, reporting and managing. Learn more as Byron Kanaley from ProCFO Partners talks through what it takes to create the culture, why it’s so hard to do, and what some of the essential steps are to get there.