Meaning, Metrics & Why Marketing Matters

If yours is like many small businesses, you're struggling to unlock the true potential of marketing and its benefits. In today's episode we're recalibrating the relationship many executives have with marketing as a concept and Marketing as a department. We discuss how with balanced leadership and a shift from viewing marketing as an expense to an investment, you can experience marketing as a strategic advantage that hits your bottom line. Learn why many CFOs and budget analysts may be stuck in miseducation about marketing and how to nurture success by understanding and embracing the power of meaningful marketing.