I Want To Be A Rock Star: Creating Better Business Goals and the Strategies to Achieve Them

Jan 27, 2022

In this week’s Create The Next we talk about how creating goals can and should drive the business – from both the owner or leader’s purposeful perspective and from the organization’s capabilities and willingness to make it happen. Too many goals are set arbitrarily, with a vague number or percentage derived from some past metric. Find out why this method primes companies for failure in either being unreachable or not difficult enough to achieve. Listen in as Haleh Fardi and Nelson Tepfer, Managing Partners at ProCFO Partners, demonstrate how a relational, Flywheel approach to goal setting helps you create with content, making the strategies to reach them more clear, practical, and actionable.

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