Driving With Data: Advice for Tech Startups and SAAS Companies

SAAS (Software As A Service) and startups, especially in technology, have a lot of tea leaves to read. In order to attract investors and funding you need to have a strong handle not just on the quality of your product but on the quality of your market. Leading and lagging indicators show you the viability of your product, and forecasting shows you what the path ahead really looks like. Kathleen Reynolds of ProCFO Partners talks to us about the importance of letting data drive important business decisions that don’t just apply to funding possibilities but even the value of your product.