Conscious Capitalism: Purpose-Built Business

Conscious Capitalism explores the ROI of putting your business model in the context of purpose. Its goal is to elevate humanity through business. As businesses continue adjusting to phenomena like The Great Resignation or “Quiet Quitting,” it’s become clear that employees and customers are increasingly uncompromising in their efforts to work and do business with companies that share their values – or at least articulate what their values are. Today Melanie Shaw joins us to talk through Conscious Capitalism, how it started and where it’s headed, and how leaders have a responsibility to make purpose a part of your strategic focus and value proposition.