From Disruption to Direction: Turning Change into Strategy

Change can be incremental, like with a new tool or a small process shift. Or change can be transformational, when the entire direction of the business needs to adjust. In this episode, ProCFO Vijay Singh joins us to talk about the difference, and what happens when organizations fail to recognize the signals that change is coming.

Vijay shares real-world examples of what happens when growth outpaces profitability, or when sales drive deals without operations at the table. In one situation, mispriced services and overlapping processes created more waste than margin. His takeaway: slowing down growth, revising incentives, and connecting departments can turn what feels like disruption into measurable strength.

Along the way, we explore why the CFO must be more than a number-cruncher. Seeing what the numbers mean and not just what they say gives leaders the ability to anticipate problems before they become crises. Vijay underscores the importance of communication, alignment, and cultural readiness for change: the bigger the change, the wider the communication net.

This conversation is packed with practical insights for any business navigating growth, transformation, or turbulence (spoiler alert – that’s you, right now, whether you know it or not). Vijay’s perspective makes clear that managing change is responding with strategy, transparency, and foresight.