Annual Planning (That Actually Works): Working From Your Goal

Most companies start annual planning destined for failure. First, they start with a numeric goal as a driver, rather than a measurable target. Secondly, they see the goal as a destination to reach, rather than working backwards from the goal to chart their course. Just like on a road trip, a company with a clear destination can map a journey full of interruptions, slow-downs, twists and turns but still reach the destination. Haleh Fardi talks us through specific things to do in setting your 1, 3, and 5 year annual goals, establishing a vision, and staying true to your journey.